Luna Noel’s Scents Come With Crystals To Give Off Good Vibes  
Most fragrance brands focus on notes. Luna Noel brings frequency into the fragrance conversation. The new natural scent brand from close friends and medicinal aromatherapists Finnigan Jones and Lyndsey Johnson incorporates crystals into four so-called Earth Mood fragrances: Clouds, Sea, Desert and Woods. With interest in mysticism rising among millennials, Luna Noel demonstrates how the ...
Indie Beauty Stalwart In Fiore Succeeds With Steady Growth
In Fiore is one of the original indies. Founder Julie Elliott foresaw a demand for luxury natural beauty products long before it came to fruition. To take advantage of heightened consumer interest today, she’s maneuvered her brand through retailer denial, Asian expansion, product experimentation, supply chain adaptation and the online environment. “Eighteen years of steady ...
Beauty Independent Publisher Nader Naeymi-Rad Has Big Plans For The Future
With 90 days now under our belt, Beauty Independent decided to engage in some self-reflection. The beauty business publication is the brainchild of Indie Beauty Expo (IBE) co-founder Nader Naeymi-Rad. As he and his IBE co-founder Jillian Wright managed the rapid expansion of IBE, he became convinced the ...
J. Crew Catches The Indie Beauty Bug
What goes better with a J. Crew blazer than a swipe of bright lipstick and perfectly polished nails? The proprietor of preppy is completing women’s outfits by moving into makeup, skincare and nail lacquers, a rite of retail passage of sorts lately as clothing stores fight for incremental sales and foot traffic in the ...
Independent Beauty Brand Champion Rachel Brown Is Just Getting Started
Rachel Brown loves a good story. In just 90 days, the editor in chief of Beauty Independent has created an online content destination known in the entrepreneurial community for candidly chronicling the successes and struggles of indie beauty brands, retailers, influencers and more. Here, she reflects on her first three ...