Billion Dollar Brows Angles For A New Audience With Mass-Market Offering Arch
Beauty shoppers don’t need a billion dollars to achieve bangin’ brows. Billion Dollar Brows is introducing mass-market range Arch with brow pencils, pomades, gels and tools under $10 as a low-priced alternative to its signature masstige collection. The range will debut within weeks at Hush, and is expected to follow up ...
Indigo Perfumery Flourishes As Midwesterners Discover Niche Fragrances
Niche fragrances aren’t merely a coastal phenomenon. At Indigo Perfumery in Cleveland, owner Ann Bouterse cultivates a devoted following for a varied assortment of artisanal brands by guiding people to the right perfume picks for them without being pushy. The emphasis on customer service is crucial to Bouterse because she argues in-person assistance keeps ...
Makana’s New Clean Packaging Reflects Clean Ingredients
Makana has stripped packaging down to its essence. Just like there’s no excess inside the brand’s products — its candles contain 100% soy wax, lead-free cotton wicks and phthalate-free essential oil fragrances — there’s no excess on their outsides. After a rebrand, gone are colors and Makana’s stylized logo. Gone are decorative leaves ...
Experts Discuss Cross-Border E-Commerce, Consumer Sentiment And The Chinese Market During An Evening Of Global Beauty Insights
Beauty influencers aren’t as influential as they once were — or so proclaims Sharmadean Reid MBE, founder of London’s WAH Nails and strategic advisor to European online beauty retailer Feelunique. “More women look to their own peer group for influence than they do to YouTubers or bloggers,” she said. ...
Wake Up To Beauty Arrives On The Scene As A Niche Beauty Umbrella Company For Budding Brands
After acquiring Level Naturals and Das Boom Industries a year ago, Wake Up To Beauty is positioning itself to be a multibrand heavy hitter in the natural segment. Led by Celeste Bernabe and David Rosenblatt, former general manager for North America at Moroccanoil, the emerging beauty industry player aims to ...