Don’t Call It A Rebrand: Earthwise Beauty Evolves Its Packaging To Appeal To Contemporary Stores And Shoppers

In the 13 years since Ava Zhan launched Earthwise Beauty on a creative impulse, she’s grown wiser about what it takes to make skincare packaging effective functionally and aesthetically. Her brand’s sleek redesign puts that wisdom into...

Five Tips For Creating Captivating Retail Experiences

In an unusual twist to the digital age, brick-and-mortar locations are being reevaluated and revived. Brands like Glossier, Winky Lux, Madison Reed, Goop, The Nue Co, e-Salon and Dirty Lemon born to thrive on social media and...

How A Single Product Changed Haircare Company DpHue’s Trajectory

DpHue’s business is clearly demarcated pre-ACV Hair Rinse and post-ACV Hair Rinse. Before its bestselling product, the company had two hair color bars and was inching along as an at-home hair color specialist. After its bestselling product,...

Rahua’s Fabian Lliguin Won’t Quit Until The Amazon Rainforest Is Saved, And Everyone Uses Natural Ingredients On Their Noggins

A decade into his prestige haircare brand Rahua, co-founder Fabian Lliguin isn’t any less passionate than he was at its start about his mission to protect the rainforest while transforming tresses. If anything, he’s more fired up about...

Holy Sponge! Sells Menstrual Sponges And Hand-Crafted Knives, And We’re Here For All Of It

Holy Sponge! founder Janeen Singer would rather give away the recipe for cramp salves than damage the environment by shipping her cramp relief product across the globe. “We can heal ourselves, and I think people...