Amazon Launches Indie Beauty Shop Dedicated To Emerging Brands Within Its Marketplace
The Indie Beauty Shop is open for business on Amazon. The world’s largest e-tailer is looking to the little guys to elevate its presence in the beauty industry with a new destination dedicated to emerging domestic and international players in the skincare, men’s, natural and color cosmetics categories. Among the brands involved at ...
Former Sephora Product Developer Tiila Abbitt Takes On Conventional Cosmetics With Clean Beauty Brand Aether
Watch out Anastasia Beverly Hills, Kat Von D and Urban Decay. Aether Beauty is coming after your customers with a natural eyeshadow palette that doesn’t slack on performance. The founder of the new brand, Tiila Abbitt, understands what’s involved in developing power-packed cosmetics, having worked Sephora for seven years, the last two as ...
How Indie Beauty Brands Handle Public Relations
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: Do you use an outside firm to manage public relations or take care of it in-house?
Strategic Angel Tina Bou-Saba Talks Early Stage Investment In The Beauty Space
With multi-million dollar cash infusions continuing to roll in at a fevered pace, beauty remains an exciting place to be a brand founder. For beauty bosses, this excitement comes with a myriad of questions. Beauty neophytes turned founders still learning the ins-and-outs of contract manufacturing now feel compelled to understand the intricacies ...
Lullaby In A Tube: Kiss Kiss Goodnight Launches With Gentle Skincare For Newborns
There are many firsts in newborns’ lives. There are first sounds, snuggles, smiles, smells and sights. Kiss Kiss Goodnight hopes to provide the first skincare. The brand from Shelly Ann Winokur, a mom of three with advanced degrees in chemical engineering and business, is starting off with 3-in-1 Baby Bath Gel, a product ...