Lip Venom Inventor Cristina Bartolucci Channels Her Quirky Product Genius Into Building Peek With Merchandise That Couldn’t Come From Anyone Else

Cristina Bartolucci is best known for Lip Venom, the plumping product she invented while helming DuWop Cosmetics with former partner Laura LaRocca, but she’s no one-hit product wonder. Previously chief creative officer of NYX Cosmetics, Bartolucci developed a...

Friends Don’t Let Friends Use Lousy Masks: Besties Kayla Bertagna And Lisa Ballstaedt Create Soon Skincare After A Mediocre Masking Experience

During a girls’ trip to Puerto Vallarta in March last year, friends Kayla Bertagna and Lisa Ballstaedt were playing around with Korean sheet masks when they realized the slippery, goopy, serum-soaked sheaths weren’t as easy or awesome as they expected. “We...

Curly Hair Product Pioneer And DevaCurl Co-Founder Lorraine Massey Returns To The Spiral Scene With New Brand CurlyWorld

Lorraine Massey, co-founder of DevaCurl, has entered the curly haircare world again with the brand CurlyWorld. The new brand is starting with four products priced from $30 to $36: hair and scalp cleanser ShamFree, conditioner Terms and...

How Awake Organics Responded To Its Customers Waking Up To Supply Chain Issues

When it comes to supply chain issues, Awake Organics’ customers are woke. After three surveys showed transparency is of utmost importance to its audience, the brand moved to tap local ingredient suppliers and service providers, and communicate about...

Indie Beauty Brands Grapple With Whether To Offer Free Shipping

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Why do you or do you not offer free shipping for e-commerce purchases?