Meet Jointly Wants To Be The Go-To Influencer Matchmaker For Natural Indie Brands
The Optimist Co. founder Devin Donaldson was frustrated by the lack of affordable tools to connect her emerging green cleaning products company with social media influencers who could spread the word about its room sprays, soaps, essential oils and more. Instead of succumbing to frustration, she donned her entrepreneurial thinking ...
This Sibling Duo Started A Simple Skincare Line For Unfussy Guys
Evenprime founder Koh Kim’s younger siblings Andrew and Jason gave her a window into the secrets of the opposite sex, including that guys don’t grasp skincare the way women who’ve been scouring beauty aisles since their pre-teen years do. “They would ask me questions about how to deal with a whole host of issues ...
Meet The Beauty Industry’s Newest Hyphenates: Founder-Farmers
After three years of pining for land away from the city where she could tend to herbs and bees, Province Apothecary founder Julie Clark last month purchased an over 40-acre organic farm two hours from her brand’s Toronto spa in the 6,500-person village of Williamsford, Ontario that boasts a post office, general store ...
Well+Good Is Breaking Up The Biohacking Boys Club
Beware biohacking heroes Tim Ferriss and Dave Asprey, a gang of girl bosses is coming to eat your lunch (after drinking their Bulletproof Coffee, of course). On Wednesday night, at the first talk in Well+Good’s new monthly series on the buzziest wellness trends, an all-female panel of health, ...
The Lowdown On Logistics
Logistics is arguably the most important aspect of a beauty brand’s business. After all, what’s more important than getting your products in the hands of customers? “It’s essential to get delivery right because your customer will remember it if it’s wrong,” stresses Rachel Whittaker, founder of Indie Beauty Delivers. “It defines whether ...