Clean Beauty Mart Swiftly Builds A Surprisingly Strong Business In L.A.
Oliver Ifergan, a hairdresser with an appetite for entrepreneurial endeavors, ventured into clean beauty as a literal side project, transforming a 600-square-foot space adjacent to his Beverly Hills salon OliverLaurent into Clean Beauty Mart. Within a few weeks, the side project turned into a major business opportunity. “A month ago, I ...
Customers Are The Next Big Influencers
MAC’s upcoming collaboration with Patrick Starrr is the latest piece of evidence that big beauty influencers are now indistinguishable from traditional celebrities. They command mega bucks, sign contracts obligating them to specific content, are orbited by handlers they have to support, and don’t build their businesses paying attention to small companies ...
The Duo Behind Elysian Cosmetics Wants To Create Beatific Beauty Products For Boys And Girls
Michael Putman and David Rodrigues are makeup artists on a mission. They launched Elysian Cosmetics in 2016 to bring next generation cosmetics to their clients — and themselves. “The Elysian client is a working professional who doesn’t have the time to jump from product to product trying different things that could potentially irritate ...
Please Find Me: Beauty Brand Founders Weigh In On The Trials And Tribulations Of SEO
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 10 founders and executives: How do you approach search engine optimization (SEO)?
Serein Wu Gets Seriously Real On Social Media And Has Fun With Skincare Too
Social media has been lambasted for derailing people’s self-esteem, but Serein Wu is evidence it has positive impacts, too. The beauty influencer plunged into YouTube to cope with bouts of depression and discovered compassionate fans to lean on. In turn, Wu has lifted them up when they’ve needed support. “On my blog, some of ...