How To Handle Retail Returns And Establish Online Return Policies
We’re sorry to report that no brands are perfect. Even those closest to perfection are likely to encounter occasional returns. Preparation for those returns is crucial for beauty companies to protect their bottom lines and reputations with retailers as well as shoppers. “It’s a given of business that brands will be asked for returns, ...
Goodbye Matte and Hello Shine: Lip Glosses And The Makeup Minimalism Movement
Kylie Jenner is learning a cardinal beauty business lesson: customers quickly move on from a trendy cosmetics product. After building a brand on track to generate nearly $400 million in sales this year based on the popularity of Lip Kits containing matte liquid lipsticks and matching lip pencils, beauty product shoppers ...
Coffee Skincare Specialist The Dirty Lamb Generates Retail Buzz At TJX Cos. Locations
Two weeks ago, The Dirty Lamb founder Ahlam Abbas quit her job as a NICU nurse to commit full-time to the skincare brand. The 25-year-old was emboldened by a purchase order from The TJX Cos., parent company of T.J. Maxx and Marshalls, and attendance at the women’s summit The Fear ...
Petit Vour Soars By Setting A High Standard For Beauty Brands
For a vegan, Madeline Alcott certainly has a dogged animal instinct. She sensed that her personal quest to hold brands to ethical principles would resonate with consumers and pounced on the opportunity to set a high bar in beauty at Petit Vour, the vegan subscription beauty box and boutique. “I loved ...
Founders Battle For Their Indie Beauty Brands As Wildfires Ravage Acre After Acre In Northern California
Flames continue to engulf large swaths of the idyllic Northern California wine country as devastating wildfires that have killed at least 40 people, reduced 217,000 acres to ash, consumed over 5,700 of homes and commercial structures, and forced more than 75,000 people to evacuate rage on. While the region is known for food and ...