Illustrative Of DTC’s Fall From Grace, New Affordable Clean Skincare Brand Frula Beauty Is Going Retail-Only
In her bio for “The Apprentice Aotearoa,” the New Zealand version of “The Apprentice,” serial entrepreneur Erna Basson, a contestant who placed fourth on the reality show last year, ranks herself a 12 on a one-to-10 scale...
Target Is Pink Lipps Cosmetics’ Very First Retailer. Launching At It Wasn’t Easy.
When Kenyata Gant received an email from Target about her brand Pink Lipps Cosmetics entering the chain, she almost ignored it. “It didn’t make sense, I hadn’t pitched, I hadn’t talked to anybody,” she says. “Then, I received...
Social Commerce Platform Flip Expands Its Business Model To Draw Small Beauty Brands
Flip, the beauty-focused social commerce platform, has drawn 100 brands to a revenue-sharing consignment model it introduced two months ago. To date, about 45 brands, including The Perfect V, Apto Skincare...
New Brand Herbar Puts Topical Adaptogen Products On Center Stage Starting With A Face Oil
Catarina Oliveira was living in Berlin, running marathons and teaching 10 to 15 fitness classes a week when her hormones went completely cattywampus and her body essentially shut down. For serious female athletes,...
Beauty Editors Share Their Greenwashing Frustrations And The Sustainable Efforts They’d Like To See From Brands
The topic of sustainability brings up more questions than answers. Should brands really have to be responsible for the planet or is climate change a problem that should be left up to governments? If brands should be involved,...
