Crowdfunding For A Beauty Brand? Start Small
When Finnigan Jones and Lyndsey Johnson launched their first Kickstarter campaign last July, they sought to raise $75,000 during a 30-day period for their fledgling natural perfume brand Luna Noel. They’d prototyped about 100 units, but needed an infusion of funding before they could expand. By tapping Kickstarter, the founders were hoping to gain ...
Vertere Adds Clarisonic Co-Founder To Advisory Board
Vertere has added big-time buzz to its support system. Robb Akridge, co-founder of Clarisonic, chairman of ICMAD and founder of REA Innovations, a startup incubating and assisting brands, is the newest member of the Cleveland-based skincare company’s advisory board. He joins Victoria Neilson, principal at VSN Brand Innovation, and Laura Bennett, ...
An Indie Beauty Brand’s Dreams Come True Thanks To The First-Ever Deskside Domination Competition
Indie Beauty Media Group’s inaugural BeautyX Summit concluded Tuesday with Crave Skincare winning a first-of-its-kind live deskside pitch contest called Deskside Domination. Deskside Domination contestants, which included Manmade 18.21 and Biomilk Probiotic Skincare as well as the triumphant CBD-driven Crave Skincare, were coached on press pitches by three ...
Dollars And Scents: Skylar Body Raises $3M To Fuel Growth
In a sign that the investor appetite for natural perfumes is swelling, Skylar Body has snapped up $3 million in funding after less than a year on the market. The budding brand attracted heavy hitters in the Los Angeles area to its seed round, including Upfront Ventures, Brilliant Ventures, Amplify and Brian Lee, ...
Hello Old Friend: Facebook Reemerges As An Important Platform For Influencers
Is Facebook cool again? According to Mehdi Mehdi, head of digital at NYX Cosmetics, and Corey Weiss, head of business development and sales at Ipsy, who participated in a panel discussion on reinventing media Tuesday during the two-day BeautyX Summit in Los Angeles at The LA ...