In A Big Step Toward Making Halal Beauty More Accessible, Flora & Noor Is Set To Launch At Ulta Beauty

“My goal is to make halal beauty more accessible in the U.S. I want to be in your Targets, in your Ultas, wherever customers like me shop,” says Jordan Karim, founder of Flora & Noor. “I see...

British Curly Hair Brand Boucléme Makes Its US Debut At Bluemercury

Boucléme is entering retail in the United States via a new partnership with Bluemercury. The British curly hair brand’s five bestsellers—Curl Cleanser, Curl Conditioner, Curl Cream, Curl Defining Gel and Super Hold Styler—will be available in 28...

Willow Growth Partners’ Deborah Benton On Fair Early-Stage Deals, Launching A Brand In A Down Market And The Metaverse

Deborah Benton, founder and managing partner Willow Growth Partners, an investment firm constructed specifically to support early-stage consumer brands, is the first to acknowledge she was part of a problem she’s now trying to solve. “I had...

Moon Beings Is The Latest Indie Beauty Brand To Open A Retail Concept

At the beginning of the year, Moon Beings founder Melanie Tritt expected to get her 2-year-old clean skincare brand into retail. She was happy with its direct-to-consumer business, thanks in large part to traction gained...

Calvaniece Mason Relaunches With A Modern Look, Haircare Products And Renewed Sense Of Purpose

Calvaniece Mason was born into and came of age in the beauty industry. As a teenager, she officially kicked off her beauty career lending a hand at her mother’s salon and styling classmates’ hair on the side....