Will Shoppers Pay Luxury Beauty Prices At Big-Box Stores?

Blurred lines may be 2021’s biggest beauty retail theme. Not only are physical retailers pushing into the digital space with acquisitions and partnerships, but traditional boundaries between prestige and mass beauty retail are eroding as alignments...

Secret Skin’s Anisha Oberoi On Growing A Clean Beauty E-Tailer In The Middle East

When Anisha Oberoi launched Secret Skin, a clean-beauty e-tailer based in Dubai, she told Beauty Independent, “We have to fail fast and scale fast to see what kind of e-commerce will work in this region. I...

How Personal Care Brand Bite Is Making Refills A Major Business Driver

Millions of people have viewed Women’s Health’s 2018 Facebook video showing Lindsay McCormick, CEO and founder of Bite, chew toothpaste before brushing her teeth. For probably the overwhelming majority of those people, the activity seemed a...

What Companies Behind The Scenes In Beauty Believe Will Be Big In 2022

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask founders and executives at 15 companies operating behind the scenes in the beauty industry: What areas of your business do you believe...

Wonderskin Aims To Go Viral Again With The Launch Of Makeup-Meets-Skincare Range Purevoc

Today’s beauty brand founders often didn’t start concocting creams in their kitchens. With digital marketing prowess critical, entrepreneurs with online expertise have been successfully entering beauty by building teams of industry veterans who create products practically guaranteed...