Beacon Awards 2022: Nominee Testimonials Now Open

Through the Beacon Awards program, Beauty Independent aims to amplify voices in the independent beauty community. That’s why it’s crucial that members of our community get involved in the selection of winners and why we’re asking our community...

Brand Founders And Executives’ Favorite Beauty Stores, Spas And Salons

Unsurprisingly, individuals who’ve chosen a career in beauty are often fervent beauty consumers with the inside scoop on the best of their local beauty scene. To get that inside scoop, in this edition of Beauty Independent’s ongoing series...

Nuebiome Is The Pre-, Pro-, And Postbiotic Powered Brand Made For And By The Hardest Working Hands

Long before everyone was (hopefully) washing their hands incessantly to help stanch the spread of COVID, healthcare workers were lathering up dozens of times a shift with harsh soaps, and suffering from dry and sometimes cracked...

Pursuing An Atypical Approach To Multichannel Distribution, Conscious Coconut Lands At 600 Whole Foods Stores

Conscious Coconut founder Danielle Conte has her own take on distribution—and it just landed her brand in 600 Whole Foods stores across the United States. Landing in Whole Foods and retailers like it weren’t part of Conte’s...

“Everywhere That Neutrogena Is”: How President Melanie Bender Is Leading Clean Skincare Brand Versed’s Next Growth Phase

Under the guidance of president Melanie Bender, Versed is bringing people into the clean, sustainable beauty segment. For over half of the skincare brand’s customers, it’s the first eco-minded skincare brand they’ve purchased from, and for...