Why Stephanie Flor Is Rebranding Around The World Beauty To Focus On The Latina Community

Stephanie Flor’s 14-year career as a makeup artist, travel influencer and entrepreneur providing global beauty tours through her company Around The World Beauty came to a screeching halt in March of last year when COVID-19 struck the...

“The Mexican Martha Stewart”: How Sandra Velasquez Is Building Nopalera Into An Upscale Lifestyle Brand Para La Cultura

To mark Hispanic Heritage Month, which runs from Sept. 15 to Oct. 15, Nopalera is launching at Nordstrom along with fellow Latina-led indie beauty brands Vamigas and Joaquina Botánica. Founder Sandra Velasquez, who was...

Veracity Selfcare, Which Uses An At-Home Saliva Test To Guide Skincare Purchases, Secures $5M In Seed Funding

Personalization and hormone health are two of the hottest trends in beauty and wellness. Veracity Selfcare harnesses the power of both, and investors have taken notice. The 3-month-old skincare brand, which uses an at-home saliva...

Adit Retailer Spotlight: Bluemercury’s Pandemic Evolution

Bluemercury is entering a new era. On Monday, Maly Bernstein, former VP of e-commerce at CVS, took over the CEO reigns from Marla Beck, who, with her husband Barry, started the beauty specialty chain with a single...

As Students Return To School, Gen Z Brand Higher Education Skincare Has A Vibrant New Look To Entice Them

Higher Education Skincare has a new look to wow the co-eds returning to college campuses. Launched in 2018 before gen Z beauty caused a big to-do in the beauty industry, the brand aimed at 18- to 29-year-old...