Why Obayaty Is Confident It Will Succeed In A Men’s Makeup Category That’s Seen Countless Stumbles

Obayaty co-founders Pontus Frankenstein, creative director of Frankenstein Studio, Max Martin, a songwriter who’s penned hits for the likes of Celine Dion, Backstreet Boys, Taylor Swift, Ariana Grande, Usher, Coldplay and the Weeknd, longtime marketing...

Beauty PR Maven Ann Ragan Kearns And Olympic Rugby Star Ilona Maher Team Up On A Skincare Brand For Female Athletes

Hours and hours in the pool did a number on Ann Ragan Kearns’ hair and skin. An NCAA Division 1 swimmer at Penn State University and Boston College in the late 2000s and early 2010s, she struggled with...

The Flex Co. Secures Multimillion-Dollar Investment From Justin Verlander And Kate Upton

Professional baseball player Justin Verlander and his wife model Kate Upton have made a multimillion-dollar investment in sustainable period care brand The Flex Co. The exact amount wasn’t disclosed, but the cash infusion...

7 Beauty Brands Launching At Walmart

Walmart’s new beauty and personal care brand launches show the gigantic chain pushing into an array of subcategories, from hair loss to teeth whitening, often in partnership with companies that have already been mass-market winners. 

5 Wellness Trends Blossoming This Spring

With a value of $5.6 trillion and counting, according to The Global Wellness Institute, the massive and amorphous wellness industry is expanding into more and more elements of people’s existence.