Influencers On What Makes A Beauty Brand Appealing To Work With

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 17 influencers: What draws you to work with brands, and what deal breakers turn...

Jeffree Star And Shane Dawson Reveal Money Secrets The Beauty Industry Has Kept Under Wraps. Will Others Follow Suit?

...above the COGs. Retail prices can easily soar to 700% above COGs. On the topic of influencers, they pegged the typical influencer take on a collaboration at 20% of sales....

Inside The Affiliate Marketing Playbooks Of Indie Beauty Entrepreneurs

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: What has been your experience with affiliate links, and have you...

Like Or Dislike? Beauty Brand Founders And Influencers Weigh In On Instagram Removing Likes

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 15 brand founders and influencers: What do you think of Instagram removing likes from...

Indie Beauty Brands Share How They’re Trying To Reach Gen Z Consumers

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 brand founders and executives: Have you shifted marketing efforts to reach gen Z?...

What The Beauty Industry Will Look Like After The Pandemic Subsides

With President Joe Biden pledging there will be enough vaccines for every American at the end of May and Dr. Anthony Fauci, chief medical advisor to the White House, forecasting...