When Does Beauty Product Seeding Actually Bear Fruit?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: How have you changed your approach to seeding product to influencers,...

An Inside Look At Indie Beauty Brands’ Experiences Working With Influencers

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 founders and executives: What’s an experience you’ve had working with influencers?...

Jeffree Star And Shane Dawson Reveal Money Secrets The Beauty Industry Has Kept Under Wraps. Will Others Follow Suit?

...above the COGs. Retail prices can easily soar to 700% above COGs. On the topic of influencers, they pegged the typical influencer take on a collaboration at 20% of sales....

Influencers On What Makes A Beauty Brand Appealing To Work With

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 17 influencers: What draws you to work with brands, and what deal breakers turn...

In The Post-iOS 14 Update Era, What Acquisition Strategies Work For Brands Just Getting Off The Ground?

Last year, Cristina Bagozzi, formerly VP and head of the owned brand business at clean beauty retailer Follain, launched fragrance brand Emmotiv with $25,000 from her personal savings. In its...

How Should Kosas React To Social Media Allegations That Its Concealer Is Moldy And Smelly?

Released in 2020, clean beauty brand Kosas’s Revealer Concealer became a smash hit last year as plastered-on complexion makeup was sidelined in favor of natural-looking, skin-enhancing foundations and concealers. TikTok...