Jeffree Star And Shane Dawson Reveal Money Secrets The Beauty Industry Has Kept Under Wraps. Will Others Follow Suit?

...above the COGs. Retail prices can easily soar to 700% above COGs. On the topic of influencers, they pegged the typical influencer take on a collaboration at 20% of sales....

Influencers On What Makes A Beauty Brand Appealing To Work With

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 17 influencers: What draws you to work with brands, and what deal breakers turn...

How To Break Into Influencer Marketing

...found 57% have tapped influencers with 21% more planning to add them to campaigns next year — and it can be tricky to identify and work with influencers that authentically...

Like Or Dislike? Beauty Brand Founders And Influencers Weigh In On Instagram Removing Likes

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 15 brand founders and influencers: What do you think of Instagram removing likes from...

Susan Yara, Naturium And The Makings Of An Influencer Controversy

...influencer specialist with Adli Law Group, likens Yara’s Naturium nondisclosure to a scandal three years ago in which influencers Trevor Martin and Thomas Cassell didn’t disclose their ownership of the...

Kasey Ma, The Hard-Working Influencer Behind The StyleWright, Is Piling Up Brand Partnerships With The Likes Of Suave, Aveda, Korres And More

...idea you would be deemed an influencer? Absolutely not, when I started blogging, influencer was not even a term. There were only bloggers, and I relied mostly on my website...