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No Stupid Questions

The Power Of The Plug: How Brands Find Digital Influencers

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 founders and executives: How do you develop relationships with digital influencers?...
No Stupid Questions

Marketing A New Beauty Product: What Indie Brands Really Spend

In a recent No Stupid Questions story, we checked in with 10 beauty consultants, including two who had opened and closed their own beauty and wellness brands, for estimates on...
No Stupid Questions

Nailing Platform Strategies Is Paramount Now That The “Beauty Floor Is Digital”

With TikTok Shop and Amazon gaining market share in beauty, Cristina Nuñez, co-founder and general partner of True Beauty Ventures, wrote in a recent Substack post, “Today’s beauty floor is...
No Stupid Questions

How Should Kosas React To Social Media Allegations That Its Concealer Is Moldy And Smelly?

Released in 2020, clean beauty brand Kosas’s Revealer Concealer became a smash hit last year as plastered-on complexion makeup was sidelined in favor of natural-looking, skin-enhancing foundations and concealers. TikTok...
No Stupid Questions

When Does Beauty Product Seeding Actually Bear Fruit?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: How have you changed your approach to seeding product to influencers,...
No Stupid Questions

What’s The Lasting Legacy Of TikTok’s “Deinfluencing” Trend?

A few weeks ago, the biggest influencer trend on TikTok was “deinfluencing,” and videos were filled with bad reviews of viral beauty products that creators warned their followers against buying....