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No Stupid Questions

Beauty Brands Refine Paid Social Media Advertising To Maximize Precision And Community Growth

Over the last year or so, we’ve heard from many emerging beauty brands that they’ve turned off or significantly cut back on paid social media advertising. To find out more...
Social Media Fail. What Can Indie Brands Learn From It? alt="" />
No Stupid Questions

Chanel’s $825 Advent Calendar Was A Big Social Media Fail. What Can Indie Brands Learn From It?

...the advent calendar to reveal keychains, a string bracelet, stickers and a dustbag, among various sundries, social media exploded with criticism of Chanel’s chintziness. Writing in The New York Times...
No Stupid Questions

What’s Fueling Fast Beauty’s Hyperconsumption Machine?

In a recent article written by Lexy Lebsack for the publication Glossy, an anonymous CEO declares, “The rise of fast beauty’s hyperconsumerism is driven by investors, not consumers.” We were...
No Stupid Questions

How Beauty And Wellness Brands Are Preparing For The Possibility TikTok Could Be Banned In The US

...to an American entity or cease operating the widely popular social media network in the United States. The legislation now heads to the Senate, where its fate is unclear. However,...
No Stupid Questions

Small Brand, Big Coverage: Indie Beauty Entrepreneurs Share How They Secure Press Mentions

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: What’s your approach to garnering press attention?...
Social Media KPI Is Most Important To Indie Beauty Entrepreneurs alt="" />
No Stupid Questions

What Social Media KPI Is Most Important To Indie Beauty Entrepreneurs

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 19 brand founders and executives: Is there a specific social media key performance indicator or...