RéVive CEO Elana Drell-Szyfer Rallies The Beauty Industry To Assess And Address The Business Impacts Of COVID-19

Elana Drell-Szyfer is used to getting things done—and a pandemic isn’t changing that. With the impacts of the coronavirus response cascading throughout the beauty industry, the CEO of Tengram Capital Partners-owned RéVive Skincare sensed beauty professionals...

The COVID-19 Employee Handbook: How Indie Beauty Brands Are Protecting Workers During The Pandemic

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 beauty business founders and executives: As uncertainty in the beauty industry mounts with COVID-19 continuing to spread, what steps have you taken...

An Inside Look At The Making Of Ipsy’s Glam Bags

Four years after its founding in 2011, a Women’s Wear Daily article described Ipsy as “low on the beauty-box radar screen.” Today, Ipsy certainly isn’t low on any radar screen in the beauty industry. While Birchbox...

Indie Beauty Businesses’ Efforts To Support Beauty Professionals Affected By COVID-19’s Economic Impacts And The Medical Community Fighting The Virus

The shutdowns of non-essential businesses to slow the proliferation of COVID-19 

Base Beauty’s Jodi Katz On How To Successfully Execute Virtual Events

In the beauty industry, live events are occasions for joy, celebration and connection as brands mark product releases, collaborations, advertising campaigns, anniversaries and other milestones. Now that events have shifted from physical settings to screens, brands have the...