After Entering Liberty London, Textured Haircare Brand Holy Curls Heads To The Detox Market

Starting at 7 years old, Badria Ahmed’s mother chemically relaxed her thick curly hair. “My mother was raising five children, three of us girls who all had different textures of Afro hair,” says the Somalia-born London resident who...

Former Lawyer Caroline Levy Comes Out Of Retirement To Launch Wine-Inspired Skincare Brand Zinda Beauty

Long before the coronavirus, former lawyer Caroline Levy was enjoying retirement by taking trips to wine country in the South of France. On one trip to the Rhone region, she discovered a face cream made at a vineyard....

What’s It Going To Take To Turn Around The Makeup Category?

The numbers are staggering. Prestige color cosmetics sales plummeted 31% to $1.4 billion in the third quarter of 2020, according to The NPD Group. With the exception of nail products, which were aided by the closing of...

Shop Small: Indie Beauty’s Best Black Friday Cyber Monday Deals

The holiday shopping season is crucial to consumer product brands. According to the National Retail Federation, holiday sales have averaged about 19% percent of annual retail sales over the last five years. Larissa Jensen, VP and beauty...

Influencer Nia Imani’s New Clean Brand Imania Beauty Takes A Scalp-First Approach To Haircare

For years, natural haircare influencer Nia Imani collaborated with brands such as Mielle Organics, The Mane Choice and Shea Moisture on activations and content, but, after amassing more than 100,000 subscribers on YouTube, she decided it was...