Personal Care Consumers Go On Armpit Detoxes In Droves
From a young age, 34-year-old Zabana Essentials founder Shanell Edwards battled a finicky digestive system. To keep things running smoothly on the inside, she decided to eliminate gluten, and began ingesting activated charcoal and apple cider vinegar. The remedies worked so well for Edward’s digestive tract that she wondered if they ...
Valerie Grandury Found Skincare Success In the Aftermath Of Breast Cancer
The big C threw Odacité founder Valerie Grandury a curveball at age 45. She never imagined breast cancer would affect her. She had no family history of the disease. She had none of the typical risk factors. The diagnosis 13 years ago put into stark relief for Grandury the fact that life doesn’t ...
Andrea Van Dam On Seizing The Amazon Opportunity
As entrenched beauty players sidestep Amazon, the e-commerce giant offers an unprecedented opportunity for indie beauty entrepreneurs. “It’s the new Walmart. For years, Walmart represented 30% to 40% of a brand’s business, and brands became beholden to it. What I like right now about Amazon is brands can do that kind of business, ...
Indie Beauty Expo Launches ShopTheExpo Event At Neiman Marcus
Ask indie beauty brand founders to name their dream retail door, and you’re likely to hear Neiman Marcus over and over again. Though gracing the shelves of the iconic luxury retailer may feel like the loftiest of goals to some of these founders, ShopTheExpo, a new retail partnership between Neiman Marcus and ...
What’s In A Name: The Stories Behind Brand Monikers
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 13 beauty brand founders and executives: How did you choose your brand name?