Why Jones Road Beauty CMO Cody Plofker Isn’t Convinced Livestream Shopping Will Take Off In The US
The dynamics of the last few years have seemed tailor-made to ignite a livestream shopping groundswell in the United States. Already successful in Asia, the domestic market had been tipped in the livestreaming direction by social commerce experiences...
Many Brands Have Spoken Out In Support Of Abortion Access. Where Do They Stand On Parental Leave?
After the United States Supreme Court overturned Roe v. Wade, beauty and wellness brands took to social media to express their opposition to the decision and support for reproductive rights. Several pledged money to organizations providing abortions,...
The Patch Parade: Personal Care And Wellness Brands Offer Lo-Fi Wearables Addressing Health Concerns
A wave of consumer packaged goods brands is tackling wellness from the outside in with wearable offerings such as stickers and patches designed to meet consumers’ health and personal care needs. The...
How Beauty Entrepreneurs Are Recession-Proofing Their Businesses
If the pandemic and its aftermath have taught us anything, it’s that the future is unknowable. So, predications should be viewed with skepticism. But, for what it’s worth, economists are largely predicting the United States is heading...
HelloBiome Launches To Help Companies Gain Insights Into The Skin Microbiome To Make Products Effective For It
Did you know that people with similar dry patches can have vastly different skin microbiomes? That’s among the insights HelloBiome, an AI-powered microbiome assessment and data platform by the people behind microbiome-friendly skincare brand Dr. Elsa...
