Finding Ferdinand Allows Consumers To Create Color Cosmetics Just For Them
Finding Ferdinand recognizes that no beauty consumer is the same, and treats each one as an individual. Founded by Nhu Le, the brand encourages women to tailor lipsticks, blushes and palettes to their preferences. “I don’t just see Finding Ferdinand as a company that sells makeup,” says the CEO. ...
Amazingy Invites Shoppers To Play With Beauty Products At Its First Store
Organic and natural beauty e-tailer Amazingy has branched into brick-and-mortar with the opening of its first retail location a few steps away from company headquarters in Berlin’s trendy Friedrichshain neighborhood. Dubbed Amazingy Playground, the new store houses around 90 beauty brands across facial care, body care, hair care, color cosmetics, baby, men’s, inner beauty, ...
Digital Influencers And Beauty Brands Discuss Fake Followers And Real Relationships During The First Day Of BeautyX
The latest beauty trend in social media is spotting the fakes. On Monday at BeautyX, the two-day summit held by Beauty Independent and Indie Beauty Expo in Los Angeles at The LA Hotel Downtown, digital influencers warned brands that fraudulent followers are on the rise, and they could be hoodwinked into ...
BLK + GRN’s Purpose Is Much Bigger Than Selling Beauty Products
It’s not usual for the idea of revolution to come up in a discussion of beauty products, but Kristian Henderson isn’t a usual e-commerce entrepreneur. The founder of BLK + GRN as well as a public health professor and millennial lifestyle expert, she’s selling products to help black women embrace wellness while growing ...
Quw’utsun’ Made Founder Arianna Johnny-Wadsworth Honors Indigenous Plant Medicines With Her Skincare Products
A salve can tell an awe-inspiring story. Take Quw’utsun’ Made Devil’s Club Salve. It contains extracts from native plants founder Arianna Johnny-Wadsworth harvests in the mountains of Washington and judiciously transforms into a healing product. The ingredient devil’s club connects Johnny-Wadsworth to her indigenous Cowichan ancestors, many generations of whom esteemed it for spiritual and ...