Rachel Brown
The Sacred Space Miami Makes Space For Itself Online With The Launch Of Wellness Shop Flow’s E-Commerce Site
The Sacred Space Miami, the holistic health oasis created by Karla Dascal, is expanding digitally beyond Miami by adding e-commerce to its wellness and lifestyle shop Flow. The new online store will showcase around 75 brands,...
Pink Moon Co. Sets Up A Pop-up At Cuyana’s Manhattan Store To Bring Attention To Rising Indies
“There is not just Tata Harper in this industry,” explains Lin Chen, founder of beauty consultancy Pink Moon Co. of why she’s running a beauty pop-up today inside accessories brand Cuyana’s Manhattan location. In her day job...
Glow Organic, Rare Beauty And London Beauty Buyers Select Standout Products From IBE London
Indie Beauty Expo traveled abroad last week for its first international edition in London, where 71 brands from 21 countries spanning a dozen beauty and wellness product categories exhibited in a nearly 21,500-square-foot space at the Old...
PYT Beauty Wins Over Credo, Ulta And Anthropologie With Its Commitment To Affordable, Safe And Effective Makeup
When mother-of-three Mary Schulman’s oldest daughter Sunny was a toddler, Schulman sought to feed her wholesome snacks and couldn’t find any she thought were palatable. To fill the market gap, she partnered with her mom Janet Owings to...
How Lake & Skye’s 11 11 Scent Became A Unisex Favorite In Clean Beauty Fragrance Collections
Lake & Skye’s bestselling product 11 11 is the fragrance equivalent of no makeup makeup. “It smells very natural, almost as if you aren’t wearing anything extra. It’s just you,” says Kristen Bertiglia, planning and merchandise manager...
Crave Skincare Changes Its Name To Code Of Harmony And Opens A Skin Studio
Crave Skincare, a CBD pioneer in the indie beauty segment, is separating itself from the trend-driven crowds with a new name and storefront. The brand has become Code of Harmony and is set to open an 850-square...
Powerella Powers Up Inside-Out/Outside-In Positioning With Supplement And Skincare Pairing
Powerella’s serum and supplement are the new power couple on the indie scene. Launched in 2015 by Aimee Gill, a veteran marketer with positions at Shiseido, Nars and Smashbox on her resume, Powerella predates the current...
