How To Break Into Influencer Marketing
Let’s face it: A multimillion-dollar Super Bowl ad is probably not in your near future. Luckily, you don’t have to spend mega bucks to get in front of customers. Influencer marketing is within reach for small companies. Be warned, though, it’s not foolproof. Social media marketing is highly competitive — a
Ranavat Botanics Goes On A Global Ingredient Hunt For Skincare Suited To Royalty
Ranavat Botanics founder Michelle Ranavat isn’t a makeup artist. She isn’t an aesthetician. She isn’t a dermatologist, perfumer, fashion designer or influencer. In fact, she hasn’t taken any of the traditional routes to beauty entrepreneurship. Instead, she’s a supply chain specialist heading a brand that depends on her uncanny skills for ...
Color Camp Is In Session For L.A.’s Most Instagrammable Manicures
Color Camp is the best kind of camp: it’s for adults and involves manicures. The new nail salon concept from Lauren Caruso is putting millennial trends – personalization, a healthy selfie obsession, transparency and La Croix, to be specific – into action to redefine the manicure experience from the mom-and-pop utilitarianism ...
OY-L’s Founder Links With A Retail Rival For Saks Fifth Avenue Online Launch
Role reversal can be extremely revealing, just ask OY-L founder Andrea Pierce-Naymon. After two decades as the women’s clothing buyer at the high-end Cleveland fashion boutique Kilgore Trout she owns with her husband Wally, Pierce-Naymon finds herself on the opposite end of the retail business battling to place her ...
Nügg Beauty Drives Masks At Drugstores With CVS Launch
Nügg Beauty has introduced masstige masking to CVS Pharmacy. The beauty brand rolled out to nearly 1,880 of the drugstore’s locations last month, bringing its total distribution network domestically to roughly 3,500 doors with Target another substantial retail account. Priced from $3.99 to $9.99, Nügg’s eight products at CVS include Hydrating ...