Are Indie Beauty Brands Left Out As Makeup Artists Become Major Influencers?
In the weeks after she launched Kosås in October 2015, Sheena Yaitanes busily reached out to actresses and makeup artists to persuade them to try the beauty brand’s lipsticks for red carpet events, where she believed their flattering, wearable shades would be perfect complements to the bright lights and brilliant fashions. ...
Doll Face Beauty Merrily Marches Onto The Websites Of Target And Urban Outfitters
Doll Face Beauty takes a playful approach to skincare, but it isn’t playing around when it comes to retail distribution. The brand’s vintage-inspired products are hitting Target’s and Urban Outfitters’ websites early next year. The road to Target was paved with a pricing strategy shift. When it launched in 2013, Doll Face was positioned ...
Biomilk’s Valerie Casagrande Is Banking On Good Bacteria To Build A Great Skincare Brand
Milk does skin good. That’s the premise of Biomilk, a probiotic-propelled beauty brand created by veteran marketer Valerie Casagrande. Not yet a year old, Biomilk is making headway in e-commerce driven by a growing hunger for helpful bacteria, eye-catching packaging and five nutrient-packed products. “My biggest fear would be to see Biomilk not reach its ...
Plant Apothecary’s Retail Network Blooms At Home And Abroad
Plant Apothecary’s retail distribution network is flowering. The high-design unisex skin and body care line recently reached Rue21 stores and Macy’s online after entering Target, Dermstore, Free People and CB2 over the last two years. Plant Apothecary’s expansive store base demonstrates its mix of playful and bold packaging, affordable pricing and USDA organic ingredients ...
Lesley McIntosh Returns To The Beauty Industry To Spotlight Indie Brands
Lesley McIntosh couldn’t shake the beauty industry. While occupying marketing and branding posts at L’Oréal and Procter & Gamble, she put her stamp on personal care aisles by shaping Gillette Venus, and L’Oréal Paris Age Perfect and Men’s Expert products, but left the pampering business behind to venture into the telecom and Internet startup ...