Former Sephora Product Developer Tiila Abbitt Takes On Conventional Cosmetics With Clean Brand Aether Beauty

Watch out Anastasia Beverly Hills, Kat Von D and Urban Decay. Aether Beauty is coming after your customers with a natural eyeshadow palette that doesn’t slack on performance. The founder of the new brand, Tiila Abbitt, understands...

Lullaby In A Tube: Kiss Kiss Goodnight Launches With Gentle Skincare For Newborns

There are many firsts in newborns’ lives. There are first sounds, snuggles, smiles, smells and sights. Kiss Kiss Goodnight hopes to provide the first skincare. The brand from Shelly Ann Winokur, a mom of three with advanced...

Meet The Grandmother Behind Super Chic New Zealand E-Tailer Mooma

In the age of Amazon and globalization, it can be rare to encounter things that are really special, but Rose Miller tries hard to unearth them for customers of her year-old Wellington, New Zealand-based multi-category e-tail concept

Olika Flies Into Retailers On The Wings Of Its Bird-Shaped Hand Sanitizers

Olika may be a bit of an odd bird for beauty, but it’s making inroads in the segment nonetheless. The Scandinavian-inspired high-design personal-care company behind the Birdie and Minnie hand sanitizers with ornithological sensibilities has launched online...

Athleisure Beauty Brand Sweat Cosmetics Raises Nearly $260K In Equity Crowdfunding Campaign

When venture capitalists and angel investors gave Sweat Cosmetics the cold shoulder, the beauty brand opted for the equity crowdfunding route – and that decision has paid off. It’s secured nearly $260,000 from a campaign through

Could Herbivore Become America’s Biggest Natural Beauty Indie Export?

There may be no better example of the strength of the natural beauty segment than Herbivore. Seven years after launching modestly on Etsy, the brand is on pace for its revenues to jump 100% this...

After Just A Few Clicks, CrēmBar Whips Up Customized Facial Creams

Haven’t run across a facial cream on the skincare market that you’re crazy about? CrēmBar has a solution: Create one for yourself. The new bespoke beauty concept from the founders of direct-to-consumer pharmacy delivery service CaryRX allows...