Skincare Shoppers Are Increasingly Saying No Thank You To Synthetic Ingredients
Evidence is mounting that unease over potentially harmful synthetic ingredients is shaping the skincare market. Following a report from the NPD Group determining that consumers increasingly seek face products without parabens, phthalates, sulfates, fragrance and gluten, Formula Botanica has discovered steering clear of synthetic ingredients and compounds ...
Direct Sales Beauty Companies Market Makeup, Moisturizers And Social Missions
Andrew McBride, a 10-year veteran of the direct sales industry, was accustomed to companies with sales and recruitment as their chief objectives. Altruistic efforts were sometimes warmhearted corporate responsibility projects, but not a reason for being. McBride’s new direct-sales cosmetics company, BeCause Cosmetics, is changing the business model by making ...
Riley Rose: A Thorny Or Budding Beauty Retail Prospect?
Forever 21 pulled back the curtain on its ambitious beauty play last week with the official opening of Riley Rose at the shopping center Glendale Galleria in Glendale, Calif. Against the backdrop of struggles in the apparel retail segment, the fast-fashion retailer is pushing into Sephora’s and Ulta ...
Life Elements Endures Many Elements Of Business Life On The Way To Strength
Martha Van Inwegen is the Madonna of entrepreneurs. She reinvents herself to stay relevant. Van Inwegen’s been a Feng Shui consultant, beekeeper, intimacy products vendor, website development specialist and, now, and a natural cleansing wipes aficionado atop the company Life Elements. Through her various professional incarnations, Van Inwegen emphasizes the common ...
Jodi Katz On The Power Of Packaging To Communicate Brand Stories
Looking good is not all there is to the business of good looks. In today’s inundated beauty marketplace, Jodi Katz, founder of creative agency Base Beauty and former U.S. creative director of L’Occitane en Provence, is adamant basic, practical and pretty bottling isn’t going to pierce a customer’s or retail buyer’s ...