How To Price A Beauty Product
There is nothing more basic and more complex than pricing products. Prices can be the difference between profit and loss, and communicate to consumers a brand’s positioning in the crowded beauty marketplace. Stumble on either the financial or psychological aspects of pricing and your business is likely to stumble as well. Beauty Independent ...
Teadora Adds A Touch Of Brazil To Seattle’s Pacific Place
The Teadora experience is on full display at Pacific Place in Seattle, but it won’t be for long. The Brazil-inspired skincare brand has set up a 200-square-foot temporary store at the shopping center through September 2nd as it tests strategies for solidifying customer relationships. The pop-up houses ...
Beauty E-Commerce Websites Dropped From Shopify Payments Processing Service
Following 14 months of preparation, Bella Vérité launched on Feb. 15 with 30 leading natural beauty brands, including Agent Nateur, Ilia, Indie Lee, Josh Rosebrook, Pai Skincare and Vapour Organic Beauty, using Shopify Inc.’s e-commerce platform and ...
Aillea Tests Its Retail Concept Beyond Denver With Atlanta Opening
After quickly establishing itself as a clean beauty retailer to be reckoned with, Aillea is taking a trip to Atlanta for its first store outside of Denver. Kathryn Dickinson, former vice president of sales and marketing of Vincent Longo, has had her sights set on expansion since she launched ...
How To Break Into Influencer Marketing
Let’s face it: A multimillion-dollar Super Bowl ad is probably not in your near future. Luckily, you don’t have to spend mega bucks to get in front of customers. Influencer marketing is within reach for small companies. Be warned, though, it’s not foolproof. Social media marketing is highly competitive — a