The Essential Elements Of Facebook Advertising
There are more than one billion people active on Facebook and 100 million people active on Instagram. Your brand doesn’t have to touch that many customers to be incredibly successful. Because of the sheer enormity of the social media platforms and their perhaps unparalleled abilities to showcase highly visual beauty products, the allure of ...
Breaking The Code: The Beauty Implications Of DNA Testing
Despite being a vegan triathlete, Plum Organics co-founder Neil Grimmer had been spending too much time stuck on airplanes and eating on the go. While promoting one of the fastest-growing kids nutrition brands in the U.S., his health took a hit. Seeking solutions, he consulted with the scientists and doctors he’d met while ...
Cresting Interest In Natural Beauty Carries The Seaweed Bath Co. To CVS
The Seaweed Bath Co. is breaking out in a big way. The beauty brand has added 2,000 CVS units to a roster of stores that’s swelling as it enlarges its presence both inside and outside of the natural retail segment. Entrance into the drugstore chain follows The Seaweed Bath Co.’s leap ...
After Two Decades In The Beauty Industry, Angela Dubia Created The Online Green Beauty Shop She Wanted
Safe & Chic founder Angela Dubia knows prestige beauty. As an account executive for Parfums Givenchy, she managed over 100 California retail locations, including Nordstrom, Neiman Marcus and Saks Fifth Avenue. While chicness was certainly valued when she worked on Givenchy, Yves Saint Laurent and Oscar de la Renta merchandise, ...
Mermaids And Natural Ingredients Are Much More Than Merely Trends To The Founder Of Captain Blankenship
Like an acrophobe becoming a helicopter pilot, Jana Blankenship overcame fragrance sensitivity to build the beauty brand Captain Blankenship. The trick to surmounting her scent incompatibility was switching from synthetic to natural ingredients. Captain Blankenship aims to be as directly linked to the earth as it can possibly be. It relies on cold-pressed ...