Ulta Beauty, Cos Bar, C.O. Bigelow, Bluemercury And More Weigh In On The State of Beauty Retail Today
Following a blockbuster 2021 that saw retail sales soar higher than they had in over two decades, it seems retail’s rebound is in full swing. Brick-and-mortar traffic is returning to pre-pandemic levels, and store openings are...
How Beacon Award-Winning La Luer Manages To Sell Out Without Spending On Ads
La Luer’s Mira Facial Treatment System sold out twice last year, in April and again on Black Friday. And it wasn’t discounts that convinced customers to clear out the Beacon Award-winning brand’s online stock of the $550...
Nakey’s Shawna Watterson Wants To Normalize Products For Taboo Issues And Being Honest About Entrepreneurial Challenges
“With every product we want to create, we want to really normalize something that has been shamed,” says Shawna Watterson, who founded Nakey with her friend Hannah Rose. The sexual wellness brand’s The G.E.M. or Genital Examination...
Beauty And Wellness Brands Are Waking Up The Sleepy OTC Category
Over-the-counter or OTC personal care has historically been full of unsexy products dealing with unsexy problems (think dandruff, dermatitis and fungal disease), but its proximity to traditional beauty verticals hasn’t gone unnoticed by beauty...
Opening Ceremony Alum Joyce Lee’s Lifestyle Brand Her Place Moves Into Beauty
Her Place has expanded beyond subversive hair sashes with Her Scent, an intimate body care collection launching today with a trio of products—$52 Her Everywhere Spray, $28 Her Bar Soap and $52 Her...
