Legendary Apothecary Looks Back In Time To Develop An Organic Foot Treatment For Customers Today

If the tales of our forebears aren’t exaggerated, people were forced to walk miles and miles in the old days to get anywhere. They endured without Uber or Lyft because they had excellent remedies for their weary and...

Splurge Skincare Becomes 28 Litsea In A Rebrand Conveying Simple And Sophisticated Formulas

Like people, brands develop and mature. Splurge Skincare developed and matured to the point that it’s founder Christine Cunningham didn’t believe its original packaging and name communicated its value, so she scrapped them to match the name and...

Little Brand Kenna Nicole Achieves Big Goals With Launches At Urban Outfitters, Whole Foods And Mills

Kenna Nicole has always acted like a formidable beauty player and, now, it’s becoming one. The natural brand’s Green Hemp Face + Skin Oil has landed at Urban Outfitters, and its other products, including Thyme Balm for...

The Story Behind Viral Indie Beauty Brand Black Girl Sunscreen

In three days earlier this month, Refinery29, Teen Vogue and Marie Claire published articles about Black Girl Sunscreen that picked up on praise a Reddit commenter with the handle Khaleesidee heaped on the brand’s moisturizing, lightweight SPF...

The Sunscreen Company Puts Sun Protection At The Center Of Self-Care Routines

Sunscreen is one of the most challenging products in the beauty industry. It’s more regulated than other merchandise. People have strong opinions about how it should look, feel and work. Not everyone...