Do The Dew: Minimalist Makeup Brand Undone Expands At Ulta Beauty, Launches Makecare Skincare-Makeup Hybrid Products

In prestige beauty distribution at the likes of Sephora, minimalist clean makeup brands such as Westman Atelier, Kosas and Saie are expanding. In masstige distribution, Undone is doing the same. The brand from Tru Fragrance, an...

Feminine Hygiene Brand Kushae Raises $1.25M In An Oversubscribed Seed Round

Kushae has raised $1.25 million in seed funding to help make its feminine hygiene products a part of consumers’ everyday routines. The plant-based feminine care brand’s investors include Fearless Fund, TiE Global Angels, TiE Access, TiE...

Jupiter’s Robbie Salter On The Emotional Roller Coaster Of Entrepreneurship

Starting a company is incredibly difficult. Physically and fiscally, sure, but emotionally, look out. And there’s no way around it. It just is. While it’s easy to look at the big OG direct-to-consumer beauty brands (e.g., Harry’s, Glossier,...

College Students Discuss How Social Media Affects Their Mental Health—And How Beauty Brands Can Do Better On It

I joined Instagram in June 2013, when I was just 12 years old, and have been an avid Instagram user for almost nine years. Although internal Facebook research has shown Instagram makes a substantial portion of girls...

TikTok Tips From Beauty Brands That Have Gone Viral On The Platform

When K18 launched its biotechnology-powered hair treatment at the height of the pandemic less than two years ago, interruptions to brick-and-mortar retail gave it no choice but...