How To Optimize Your E-Commerce Site For Direct-To-Consumer Success
Virtual storefronts are essential windows to your brand, and they can be plenty lucrative, too. Consumers are increasingly comfortable buying skincare, makeup and fragrance digitally, pushing online beauty product sales up 14% from 2015 to 2016, according to 1010data. Even after beauty behemoths like Sephora, Ulta Beauty and Amazon ...
Sex (Oil) Sells: An Unsalacious Story Of The Products And Passion Driving Province Apothecary
Julie Clark is a maker in the truest sense of the word. She’s compelled to make stuff. That longing led her first to costume design and wardrobe styling in New York, where hostile workplaces distressed her, and then fortuitously to aromatherapy and aesthetics back in her native Canada. “Once I ...
American Provenance Births Baby Products For Cool Dads
American Provenance’s understated baby personal care products are based on an unconventional hypothesis: Not everyone with a baby wants babyish personal care. The natural brand’s baby oil, diaper cream and baby wash avoid pink and blue tones in favor of pale green in the packaging, and rattles ...
Brooklyn Groove Gets Its Natural Beauty Groove On In Greenpoint
A longtime Greenpoint resident, Olga Stefanska watched gentrification transform her Brooklyn neighborhood’s retail landscape. But she detected something lacking in the new stylish store mix: a modern apothecary. There was no place for locals to discover unique, natural products from emerging beauty brands. In 2013, she left her wholesale fragrance career to ...
Shiro Cosmetics Grows Its Niche With The Acquisition Of Hello Waffle Cosmetics
Shiro Cosmetics, pop culture savant of the online beauty segment, has acquired digital makeup brand Hello Waffle Cosmetics. The deal is Portland, Ore.-based Shiro’s second and includes the lipstick line Howl Cosmetics as well as Hello Waffle, which is known for eyeshadow packaging featuring cats dressed up as ...