Skincare Brand Sélia & Co. Turns Masking Into A Self-Care Tea Ceremony

Sélia & Co. is the skincare version of cozying up with a cup of tea. The new brand revolves around a trio of tea and clay products priced at $28 each: Peppermint + Green Tea Mask, Rose +...

Clean Beauty Mart Swiftly Builds A Surprisingly Strong Business In L.A.

Oliver Ifergan, a hairdresser with an appetite for entrepreneurial endeavors, ventured into clean beauty as a literal side project, transforming a 600-square-foot space adjacent to his Beverly Hills salon OliverLaurent into Clean Beauty Mart. Within...

Customers Are The Next Big Influencers

MAC’s upcoming collaboration with Patrick Starrr is the latest piece of evidence that big beauty influencers are now indistinguishable from traditional celebrities. They command mega bucks, sign contracts obligating them to specific content, are orbited...

The Duo Behind Elysian Cosmetics Wants To Create Beatific Beauty Products For Boys And Girls

Michael Putman and David Rodrigues are makeup artists on a mission. They launched Elysian Cosmetics in 2016 to bring next generation cosmetics to their clients — and themselves. “The Elysian client is a working professional who doesn’t...

Please Find Me: Beauty Brand Founders Weigh In On The Trials And Tribulations Of SEO

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 10 founders and executives: How do you approach search engine optimization (SEO)?