The Lemon Laine Oil Bar Makes Wine Bars Seem So Yesterday
There are some wine shoppers who buy Two Buck Chuck at Trader Joe’s, throw back a few glasses and call it an evening. Then, there are those who frequent wineries, discuss distinct bouquets and relish information about the perfect farming conditions for their varietals of choice. In beauty, there’s no ...
Lash-Boosting Brand Plume Takes A Family-First Approach
Lauren Bilon has gone from being a stay-at-home mom to spearheading the skyrocketing natural hair and lash brand Plume. In two years, Plume has entered Nordstrom, Credo and The Detox Market in the U.S., and expanded abroad to Europe, Mexico, New Zealand, Australia and other Asian countries. Bilon has driven the ...
Beauty Entrepreneurs Address The Impact of Giving Back
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders and executives: What’s your charity tie-in and does it impact sales or brand awareness?
Volition’s Crowdsourced Goods Entice The Beauty Crowds At Sephora
A self-professed beauty junkie, Anuradha Koli was poking around Facebook and stumbled across an ad for Volition, a crowdsourcing platform inviting regular folks to suggest beauty products. The concept interested her, and she started to ruminate about stubborn beauty issues her existing beauty stockpile hadn’t resolved. In September last year, the Indian-American 42-year-old ...
Hynt Beauty Breaks Into The Detox Market’s Makeup Assortment
Hynt Beauty is launching at The Detox Market as it gains brick-and-mortar traction. Meryl Marshall, co-founder of the natural makeup brand, readily admits breaking into retailers is difficult for a small beauty player trying to make headway in a packed field. A connection with Merrady Wickes, a makeup artist, fan of the brand and ...