Retailer Be Pure Beauty Isn’t Sticking To One Store For Long

Be Pure Beauty has a bold vision for growth. A year after opening in Chapel Hill, N.C., the natural beauty retailer has a second location on its radar in Charlotte and many more planned for the years to...

New Mom Celestyna Higgins Gives Her Skincare Brand MOSS A Younger, Playful Sister Named Ambar

Celestyna Higgins is showing her less serious side. Two years after launching acne-fighting brand MOSS, she’s introducing Ambar with a colorful collection of four products that experiments with formula formats: Daily Antioxidant Primer, Hydrating Mineral...

Karmen Novak Spices Up The Skincare Market With New Brand Flower And Spice

Karmen Novak is an eclectic beauty entrepreneur if there ever was one. An early e-commerce buff backing independent fashion designers with a pre-recession online shop, she’s a Slovenian woman living in the Netherlands who adores cooking Thai and...

Smoke Founder Kathleen Currie On The Opportunities And Pitfalls Of Passion Projects

Smoke founder Kathleen Currie’s essential oils formulas are motivated by passion and imagination, and rarely the bottom line. That approach is helpful for producing beautiful fragrances, but not the best for supporting a sustainable company. Currie has been...

Credo Is Glowing Up With Ingestible Products And Growing Up With New Brand Messaging

Credo is taking care of customers’ internal health along with its own. The natural beauty retailer has jumped into the ingestible beauty category with the introduction of The Nue Co., The Beauty Chef and