Ingestible Brand Aura Inner Beauty Forges Partnerships With Goop, Bergdorf Goodman And The Detox Market

Three-year-old wellness brand Aura Inner Beauty is ready for major growth in 2022. The maker of powder and liquid collagen, omegas, probiotic, nootropic and adaptogenic products is bringing its...

FlutterHabit Has Become A Multimillion-Dollar Company By Replicating The Look Of Lash Extensions With At-Home Products

After Kasey Jackson tried professional eyelash extensions in January 2018, the idea of futzing with mascara to lengthen her lashes seemed nonsensical. She loved that she could achieve natural-looking full lashes and not have to deal with makeup....

Why Martha Stewart Calls Dhaval G. Bhanusali “The Willy Wonka Of Derm”

Dhaval G. Bhanusali believes a skincare formula should be evaluated not just by its star ingredient, but by the sum of its parts. The same can be said for his varied professional pursuits. A dermatologist who opened

The Makeup Category Is Expected To Be Strong This Year. Here Are The Trends That Could Define It.

Makeup made a comeback in 2021, and beauty industry analysts anticipate its momentum to continue this year. As the category heats up, we’re curious what products and looks makeup artists, beauty brand founders and executives believe...

What The Alchemist’s Kitchen Is Cooking Up In Its Kitchen (Hint: It Could Be Mind-Altering)

New York City beauty and wellness apothecary-cum-elixir bar-cum-event space The Alchemist’s Kitchen was created to connect people to the power of plants. Opened in 2016, it’s a verdant oasis in the...