The Makeup Category Is Expected To Be Strong This Year. Here Are The Trends That Could Define It.
Makeup made a comeback in 2021, and beauty industry analysts anticipate its momentum to continue this year. As the category heats up, we’re curious what products and looks makeup artists, beauty brand founders and executives believe...
What The Alchemist’s Kitchen Is Cooking Up In Its Kitchen (Hint: It Could Be Mind-Altering)
New York City beauty and wellness apothecary-cum-elixir bar-cum-event space The Alchemist’s Kitchen was created to connect people to the power of plants. Opened in 2016, it’s a verdant oasis in the...
How Beauty Brand Founders And Executives Are Handling The Omicron Variant
Almost two years into the pandemic and it’s starting to feel like March 2020 all over again as the Omicron variant overtakes Delta and cases spread across the country and world. We wondered how beaty brand founders and...
Monolith Collective Creative Director Ruba Tadros’s Expectations For Beauty Design And Branding In 2022
Millennials’ interest in minimalism reshaped the look of beauty brands. As a designer for Drybar and later at her firm Monolith Collective, which has worked for Alchemy 43, SkinMedica, Tenoverten, Skin Laundry, SkinKick and State...
Former J&J Exec Katie Omstead’s New Brand Mintly Looks To Energize Oral Wellness With Sustainable And Effective Products
If you’re trying to keep your mouth fresh and healthy, why not do it with a fresh and healthy brand? That’s the logic that prompted Katie Omstead, previously senior manager of global strategy at Johnson & Johnson, to...
