Beauty Product Developer Julie Pefferman Identifies Eight Trends That Could Be Huge In 2022

Since 2019, we’ve turned to Julie Pefferman annually to prognosticate on beauty trends set to surge in the year ahead. She’s been spot-on about many of them. Last year, she identified regenerative beauty, niche products, mental health...

New Products On The Sexual Wellness Scene

The sexual wellness segment is still emerging, but it’s also maturing. As the lube market gets saturated and adults’ sex toy boxes overflow with tools of pleasure, companies continue to unleash new multipurpose, healing and increasingly...

Greats Founder Ryan Babenzien Enters The Bathroom With New Showerhead Filter Beauty Brand Jolie

Ryan Babenzien decided that, if he was going to launch another consumer venture following the success of his premium sneaker brand Greats, which sold to Steve Madden in 2019, it had to tick three boxes: It had to...

Meet The 26-Year-Old Cosmetic Chemist Striving To Set A New Standard For Sustainable Beauty

When Aubri Thompson named her skincare brand launched last year The Rebrand, it wasn’t because it was a refresh of an earlier brand. Instead, it was because she wants to rebrand the concept of the three Rs—reduce,...

Makeup Experts From Nudestix, Rare Beauty And Ace Beauté On Social Media, Subscription Boxes And Virtual Try-On Tools

Over the last few years, the skincare category has been the beauty industry’s growth engine, a development accelerated by pandemic-stoked quarantines and mask mandates, but the makeup category has been rallying. In the third quarter, prestige...