Fertile Alchemy Founder Brittany Braggs Wants Women To Positively Embrace Reproduction, Even Before They’re Ready For Kids

Brittany Braggs believes women shouldn’t only discuss fertility when they’re having difficulty with it. The Houston-based holistic health coach, Reiki practitioner and doula is putting a positive and preemptive spin on reproduction with her budding brand Fertile Alchemy. The...

Mischo Beauty Enters Its Gilded Age With New Nail Polish Packaging

Kitiya Mischo King has struck gold with her nail polish brand’s makeover. Specifically, that gold is on the ball-shaped caps of Mischo Beauty’s round bottles, one of many details that has elevated the appearance of the eco-luxe line....

Cleo&Coco Makes Its Case For A Primo Spot In Natural Deodorant Selections

Almost two decades after weathering the dot-com crash, Cleo&Coco creator Suzannah Raff is at the center of the beauty industry’s great natural deodorant boom. Her odor-busting brand is vying for space at stores as aluminum-free options accelerate across...

Palermo Body’s Jessica Morelli Celebrates The Holidays By Joining Forces With Fellow Founders

Palermo Body founder Jessica Morelli isn’t spending the holidays alone. She’s in the company of fellow entrepreneurs, who she’s teamed up with to create gifts. Morelli assembled three kits — Pure Rituals Kit, Coffee Culture Kit and...

Veíse Beauty Grabs Shelf Space At Lord & Taylor, T.J. Maxx And Marshalls

Veíse Beauty is establishing a firm grip on department store and off-price shelves nationwide with launches at Lord & Taylor last month, and T.J. Maxx and Marshalls this month. The Asheville, N.C.-based producer of small-batch,...