BeauTeaBar Becomes Aurum Rose Beauty To Raise The Bar For Natural Beauty Retailing

Out with the scold. Four years into building BeauTeaBar, founder Marissa Waller is teeing up the boutique and e-tailer for expansion by changing its name to Aurum Rose Beauty and positioning it as a leading...

Acquired Wisdom: Founders Reveal What They’ve Learned From Running Beauty Brands

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask eight founders: What do you know now that you wish you knew when you started?

The Holiday Scramble To Gain Influencer Attention Begins

Santa Claus delivers countless presents, but buzz isn’t one of them. As the holiday marketing stampede begins, beauty brands are hustling to package their social media campaigns for the critical gift-gifting season. The battle to attract the attention...

Follain Arrives At Fivestory To Bring Upscale Clean Beauty To Uptown

For a neighborhood loaded with designer boutiques and pricey salons, Manhattan’s Upper East Side is woefully devoid of chic clean beauty stores. A shopper has to go to Soho or – gasp! – all the way...

Ojai Wild And The Allure Of California In Scents

Janna Sheehan captures California in a bottle. The artisan perfumer’s new brand Ojai Wild revolves around pure botanicals sourced from her home state that are extracted for scents using a 17th-century tincture process,...