How Cleo+Coco Beat The Deodorant Sales Slump Last Year—And Continues To Grow This Year

There were a lot of pretty stinky people last year. With offices closed and parties cancelled due to the pandemic, deodorant sales tanked. Nielsen reports that, after a brief uptick when panic buying took hold at the...

Beauty Subscription Box Curls + Controllers Meets Consumers At The Growing Intersection Of Beauty And Gaming

Since the early days of Atari and Magnavox consoles, video games have offered a welcome escape from school, work and other realities of analog life. During the pandemic, people sought that escape more than ever. According to

Emerging Skincare Brand Protéger Goes Classic Editorial For Its First Major Campaign

Between the iOS 14 privacy changes and rising costs of digital advertising, brands are hunting for different ways to generate engaging content that will resonate with customers and, hopefully, fuel sales. Spurred...

The Allure Of Allure, According To EIC Jessica Cruel

Jessica Cruel holds two titles: landlord and editor in chief of Allure. The former role involves a Newark duplex that has a habit of keeping her humble. Late last month, her bedroom ceiling opened up and water from...

Five Marketing And Public Relations Strategies Boosting Beauty Brand Awareness Now

The pandemic has dramatically shifted the marketing and public relations landscape. Confronting the shifting landscape, indie beauty brands have had to find new ways to boost awareness. Exactly how are they doing that? According to brand founders and...