The Allure Of Allure, According To EIC Jessica Cruel

Jessica Cruel holds two titles: landlord and editor in chief of Allure. The former role involves a Newark duplex that has a habit of keeping her humble. Late last month, her bedroom ceiling opened up and water from...

Five Marketing And Public Relations Strategies Boosting Beauty Brand Awareness Now

The pandemic has dramatically shifted the marketing and public relations landscape. Confronting the shifting landscape, indie beauty brands have had to find new ways to boost awareness. Exactly how are they doing that? According to brand founders and...

IgniteXL Ventures Closes $10M Fund To Back Diverse Beauty And Wellness Founders

Beauty and wellness-focused venture capital firm IgniteXL Ventures has raised $10 million for a fund backing seed-stage disruptive brands and service providers from diverse founders often underserved by venture capital.

Here For The Tea Creator Samantha Rabinowitz, Chronicler Of Beauty Influencer Missteps, Dies

Samantha Rabinowitz, creator of the popular beauty influencer drama channel Here For The Tea, has died. The news was revealed by her older sister Lisa Greenspoon. On Rabinowitz’s Instagram account Monday, Greenspoon wrote, “She passed away...

Esker Beauty Raises $500K In Pre-Seed Funding To Help It Grow Into An Elevated Modern-Day Version Of Calgon

“My goal is to turn people into bath people,” says Shannon Davenport, founder of clean bath and body care brand Esker Beauty. She’s taken a big step toward achieving that goal by closing a $500,000 pre-seed funding...