What Six Virtual Try-On Service Providers Offer Emerging Beauty Brands
For the past decade, big beauty has been investing in augmented reality (AR) and artificial intelligence (AI) technologies as it attempts to improve personalized and engaging shopping experiences. In 2014, L’Oréal ventured into virtual makeup try-on with...
Inside Fur’s First OOH Ad Campaign And Bootstrapped Path To $10M In Sales
Many young beauty brands turn to external funding to successfully execute upon major wholesale relationships, but Fur has been able to proliferate at stores and e-tailers without it. The 5-year-old specialty body care and...
Branded Acquires Men’s Grooming Brand Fresh Heritage
Branded is adding to its beauty, personal care and lifestyle portfolio with the acquisition of
What Happened When Skincare Brand Crude Stopped Advertising On Facebook And Instagram
When Crude participated in the Stop Hate for Profit campaign in June of last year calling on companies to boycott Facebook for allowing hate and extremism to spread on its platforms, founder and CEO Denise Cartwright...
Adit Retailer Spotlight: Beauty Heroes’ Jeannie Jarnot On Why “There Should Be Fewer Brands”
As other retailers and subscription boxes aggregate tons of buzzy brands geared toward the gen Z audience, Beauty Heroes does the opposite. It’s attracted a loyal clientele by sorting through the massive amount of...
