How And Why Beauty Brands Are Utilizing Pinterest To Reach Consumers

With Apple’s iOS 14 update impacting the effectiveness of digital advertising, beauty brands are rethinking their strategies for connecting with consumers. Many are testing Pinterest to avoid the pitfalls of other platforms. To find out more about...

How Asutra Is Making It At Target, CVS And More Without External Funding

What if self-care was as simple as a few spritzes of aromatherapy mist or quick rubs of body lotion? That’s the message CEO and owner Stephanie Morimoto, Beacon Award winner for 2021 Entrepreneur of the Year, is...

African-Inspired Clean Beauty Brand 54 Thrones Scores A Deal On “Shark Tank”

After her appearance on “Shark Tank” last Friday, 54 Thrones founder Christina Funke Tegbe’s breezy, air-tight pitch got a shoutout from long-term “Shark” investor and businesswoman Barbara Corcoran on Twitter. “Entrepreneurs, take note!” she wrote. Funke...

Emerging As An Umbrella Company For Sustainable Brands, Eluma Beauty Inc. Acquires Miiko Skincare Co.

When Elate Cosmetics founder and CEO Melodie Reynolds incorporated her business four years ago, she did so under the name Eluma, a combination of the words “elevate” and “illuminate,” with the idea of creating an umbrella company...

Multitasking Skincare Specialist Ducalm MD Launches At Rite Aid With Exclusive New Products

As a bootstrapped brand, Ducalm MD has taken a measured approach to growing its retail footprint, waiting for the right partner at the right time. After a successful partnership with FabFitFun and...