NPD’s Larissa Jensen Believes The Beauty Industry Is Heading Into A Strong Makeup Cycle
Over the last few years, skincare has been the engine of the beauty industry. Larissa Jensen, VP and beauty industry advisor at The NPD Group, believes it’s makeup’s turn to take over that role.
How Cleo+Coco Beat The Deodorant Sales Slump Last Year—And Continues To Grow This Year
There were a lot of pretty stinky people last year. With offices closed and parties cancelled due to the pandemic, deodorant sales tanked. Nielsen reports that, after a brief uptick when panic buying took hold at the...
Beauty Subscription Box Curls + Controllers Meets Consumers At The Growing Intersection Of Beauty And Gaming
Since the early days of Atari and Magnavox consoles, video games have offered a welcome escape from school, work and other realities of analog life. During the pandemic, people sought that escape more than ever. According to
Emerging Skincare Brand Protéger Goes Classic Editorial For Its First Major Campaign
Between the iOS 14 privacy changes and rising costs of digital advertising, brands are hunting for different ways to generate engaging content that will resonate with customers and, hopefully, fuel sales. Spurred...
The Allure Of Allure, According To EIC Jessica Cruel
Jessica Cruel holds two titles: landlord and editor in chief of Allure. The former role involves a Newark duplex that has a habit of keeping her humble. Late last month, her bedroom ceiling opened up and water from...
