With Ambition To Become A Premier Plastic-Free Luxury Beauty Brand, Deodorant Startup Akt London Reels In $2M In Funding

“There are many deodorants out there, but they don’t look like Akt,” says actor Andy Coxon, who founded the brand with Ed Currie, who he used to perform with. “We are quite bougie people. We like nice...

Psychedelic-Adjacent Functional Beverage Psychedelic Water Goes Viral On TikTok, Racks Up $1M In Sales

Don’t let the “psychedelic” in Psychedelic Water’s name fool you. The bubbly beverage won’t make you hallucinate. Rather, Psychedelic Water executive Felicia Hershenhorn says, “It’s bringing that...

As Many Cosmetics Brands Chase Short-Lived TikTok Trends, True + Luscious Brings A Timeless Approach To HSN

Mehir Sethi admits that her clean makeup brand True + Luscious’s television shopping and livestreaming premiere Wednesday on HSN will push her outside of her comfort zone, but she’s ready for the challenge. “The funny thing is...

Dr. Dennis Gross Skincare Co-Founder Carrie Gross On How The Brand Has Remained Relevant For Decades

While Dr. Dennis Gross Skincare features the name of the practicing dermatologist and skin cancer researcher that launched it more than two decades ago, Gross’s wife Carrie is the brains behind a lot of its operations. She...

Why So Much Is Riding On The Success Of J.C. Penney’s Beauty Concept

At the beginning of this month, J.C. Penney announced the launch of its new beauty format featuring 170 brands, many of them indie, unknown brands led by minority or female founders. J.C. Penney Beauty’s concept of...