J.C. Penney’s New Beauty Concept Is Giving Many Indie Brands Their First Shot At Retail

More than 170 beauty brands across the mass, prestige and masstige sectors will debut at 10 J.C. Penney in-store beauty shops and online on Tuesday in a rollout that will mark one of the more intriguing experiments in...

The Many Responsibilities Of The Modern Beauty Brand Marketer

Contemporary beauty CMOs have expansive responsibilities. They have to be plugged in to data, social media trends, and consumer preferences for principles, promotions and products all while grasping foundational elements of brand building. To explore how CMOs balance...

After A Leg Infection, MRSA, Strong Antibiotics And Hospital Stay Ravaged His Skin, Ben May Created Skin Woof. Now, The Brand Has Entered Superdrug.

During his third year studying engineering at Oxford University in 2014, then 21-year-old Ben May had a routine operation to repair knee ligaments damaged by a soccer mishap. The results were anything but routine. “A week after surgery,...

Can Beauty And Wellness Brands Help Make Social Media Better For Mental Health?

Coverage in The Wall Street Journal and Congressional testimony by Facebook whistleblower Frances Haugen has underscored that Facebook Inc.’s apps, most notably Instagram, can be dangerous for mental health, particularly the mental health of teenage girls. In...

Saalt Is Using Sustainable Period Care To Fight Poverty In Developing Countries

Cherie Hoeger, CEO and co-founder of period cup and underwear brand Saalt, winner of a 2021 Beacon Award for philanthropy, likes to present women with a hypothetical situation. “Let’s say you started your period today or maybe...