Branded Acquires Puracy As It Doubles Down On Its Interest In Beauty, Personal Care And Lifestyle Brands
Branded is burrowing into its category focus on beauty, personal care and lifestyle goods with the acquisition of Puracy, a personal care and household cleaning brand using natural ingredients. Terms of the deal weren’t disclosed, but...
What’s Behind The Great Beauty Retail Shakeup
A massive retail reshuffling is restructuring the beauty industry as new alliances form through acquisitions and strategic partnerships. Retail deals have taken a variety of shapes. With digital poised to capture a larger and larger share of consumer...
Curly Haircare Rocket Ship LUS Brands Brings On Beauty Vet As CMO To Gear Up For More Growth
Sahar Saidi founded LUS Brands in 2017 with a $30,000 bank loan and two part-time contractors. One helped with customer service, the other with Facebook advertising. “I wore many hats in the early days,” she recounts. Four...
PMS Gummy Vitamin Brand FLO Vitamins Evolves Into Broader Company O Positiv
After rapidly achieving seven-figure sales, PMS relief gummy brand FLO Vitamins is preparing for its next stage of growth addressing a wide variety of women’s health concerns—and beyond. It’s rebranded to O Positiv,...
When Beauty And Wellness Brand Founders Start Paying Themselves—And How Much
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 15 beauty and wellness brand founders: At what point in your business did you start paying yourself? Why then, and what amount?...
