Maya Crothers’ Circuitous Path To Leading A Skincare Brand

CircCell founder Maya Crothers is a prime example of the benefits of following where life takes you. A former consultant who had left the workforce to concentrate on her family, Crothers didn’t envision leading a...

Joyus Aims For Partnerships With Condé Nast And Hearst In New Incarnation

Joyus, once a promising version of QVC and HSN for the digital age, is pivoting to supply commerce solutions for content providers. StackCommerce, which sets up branded shops for online technology news, men’s lifestyle and education...

Ayla Stands Out By Paying Attention In An Era Of Short Attention Spans

Ayla founder Dara Kennedy is an established doyenne of natural beauty retailing, and her business isn’t even a decade old. Well before Credo hit the scene, she sensed skincare customers yearned for attention and...

Skincare Shoppers Are Increasingly Saying No Thank You To Synthetic Ingredients

Evidence is mounting that unease over potentially harmful synthetic ingredients is shaping the skincare market. Following a report from the NPD Group determining that consumers increasingly seek face products without parabens, phthalates, sulfates, fragrance...

Direct Sales Beauty Companies Market Makeup, Moisturizers And Social Missions

Andrew McBride, a 10-year veteran of the direct sales industry, was accustomed to companies with sales and recruitment as their chief objectives. Altruistic efforts were sometimes warmhearted corporate responsibility projects, but not a reason for being. McBride’s...