After The Pandemic Left Her With Almost Nothing, Angelica Sele Has Strengthened Angelica B Beauty As A Women’s Self-Care Space
Admitting she can be cheesy, Angelica Sele makes it a point in meetings to tell her employees at Angelica B Beauty, a spa and store in San Diego, that what they do is special. “We help our...
Bath Connoisseur Pursoma Moves Into The Mass Market With An Upcoming Launch At Target
“We provide a better bath,” declares Shannon Vaughn, founder and CEO of Pursoma. Now, the brand that began seven years ago in the high-end wellness segment is bringing its better bath products to as many people...
“Much More Than Makeup”: Emerging Brand Fluff Challenges Beauty’s Problematic Consumer Culture
Can a company sell beauty products while underselling the significance of the beauty industry? Frank Body co-founder and Fluff founder Erika Geraerts thinks so. After leaving the brand known for its coffee scrub, cheeky persona...
Branded Acquires Puracy As It Doubles Down On Its Interest In Beauty, Personal Care And Lifestyle Brands
Branded is burrowing into its category focus on beauty, personal care and lifestyle goods with the acquisition of Puracy, a personal care and household cleaning brand using natural ingredients. Terms of the deal weren’t disclosed, but...
What’s Behind The Great Beauty Retail Shakeup
A massive retail reshuffling is restructuring the beauty industry as new alliances form through acquisitions and strategic partnerships. Retail deals have taken a variety of shapes. With digital poised to capture a larger and larger share of consumer...
