How To Put Together The Best Possible Beauty Product Bundle For The Holiday Season—And Beyond

The rush of the holiday season is almost upon us. For most beauty brands, product bundles will be a vital sales driver and customer acquisition tool during it. Even outside of peak gift-giving periods, they serve as vehicles...

How Berlin Packaging Helps Brands Package More Profit

If the eyes are the window to the soul, a beauty brand’s packaging is a window to its essence.  “In many instances, the packaging is the first experience or impression a consumer has...

Are Rising Costs In The Supply Chain Translating To Beauty Product Price Increases For Consumers?

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 26 entrepreneurs and executives at beauty companies: Given rising costs throughout the beauty industry supply chain and inflationary pressures more broadly, have...

Supply Chain Chaos Looks Like It Will Make The Holiday Season Less Bright For Beauty Brands—And Continue Into 2022

Kinks in the supply chain continue to hamstring the beauty industry, bringing delayed launches, reworked production schedules, expensive air freight, threat of higher prices, squeezed margins and the potential of holiday shortages with them. Alicia Yoon, founder and...

Athleisure Haircare Brand Sunday II Sunday Launches At Ulta Beauty

A year and a half after its debut, athleisure haircare brand Sunday II Sunday has a new partnership with Ulta Beauty. “What we’re seeing is the demand for Sunday II Sunday is growing so much that we...