Au Naturale Cosmetics Pumps Up Whole Foods’ Natural Makeup Assortment

Whole Foods Market may not be considered a color cosmetics authority, but it’s moving in that direction. The grocer is building its natural makeup selection by launching Au Naturale in 25 stores this month.

Natch Beaut’s Jackie Johnson Is The Unabashed Real Talker The Beauty Industry Needs Now

Natch Beaut host Jackie Johnson is a true original. A vegan from Texas who keeps it 100% real in the all-too-often superficial city of Los Angeles, there’s no one who can replicate her relatable voice...

This New Brand Will Class Up Your Bath

Kimberly Barnes can’t help but tinker outside her main charge. When she worked in real estate, dabbling in bath bombs on the side led to the launch of the brand Fizz & Bubble...

Summer’s Over: Beauty And The Business Of College Bookstores

Over the summer, Crystal Batshon, a third-year marketing and communications student at Santa Clara University, was scanning the beauty selection at nearby Stanford University’s college bookstore. It had only two brands, E.L.F. Cosmetics and Burt’s Bees, and she...

Peace Out Offers Selfie-Perfecting Zit Stickers For Instagramming Millennials

Can an acne antidote be cool? Peace Out is counting on it.    The brainchild of one-time pimple-ridden Enrico Frezza, the brand has entered Sephora out of the gate with a three-year exclusive retail...