What Beauty Editors Want Brands To Send—And What They Absolutely Don’t Want Them To Send
Before the pandemic, beauty closets were staples of women’s publications. Designated rooms or shelves at publications’ offices, they were filled with new launches typically organized by category to help beauty editors keep track of the deluge of products...
What Leah Wyar Is Doing To Make Beauty Site Byrdie Fly
When Leah Wyar decided to move from Hearst to Dotdash nearly three years ago, she didn’t really know what she was signing up for. That’s because the media company hadn’t yet revealed its acquisition of beauty website...
Are Futuristic Treatment Centers The New Spa?
Is the spa day passé? The experience of donning a plush robe and slippers to shuffle from facial to massage to manicure is being replaced by wellness-boosting protocols that...
New Brand Asklepios Garden Showcases The Luxury Of Plant-Powered Skincare
Asklepios Garden founder Nicholas Bradford Fritz has always gravitated toward creative fields. He’s designed furniture, handled marketing, made chocolate and, before launching his gender-fluid, vegan, luxury skincare line in April of this year, entered the beauty industry...
This New Brand Already Has Discerning New York Brides Singing Its Praises
At 15 years old, Brittany Lo started a mascara line called B.lo Cosmetics with a $2,000 loan from her grandmother. “I spent $300 on my logo, and that was that. I still have mascara tubes from it at...
