How The Pandemic’s Recessionary Pressures Shape Beauty Consumers

COVID-19 has ushered us into an incredibly uncertain time without an existing model to follow. The pandemic has caused fear, isolation, government lockdowns, unemployment, and extreme changes in consumer behavior resulting in demand surges for merchandise...

Revamped Sun Protection And Body Care Brand Everyday Humans Launches At Target And Ulta Beauty

It’s not every day that a 2-year-old brand with significant retail traction is completely overhauled, but sun protection and body care specialist Everyday Humans, previously Everyday For Every Body, has done just that. Last summer’s Target Takeoff...

Afterpay, QuadPay, Sezzle Or Something Else? Brand Founders Share The Payment Installment Platforms They Use.

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 brand and e-tailer founders and executives: Do you use Afterpay, QuadPay or other payment installment platforms on your e-commerce website?

Pay Attention Afterpay: Payment Installment Service Four Makes Headway With Beauty Brands

Amid the pandemic, e-commerce payment installment options are booming. A leader in the space, Melbourne-based Afterpay, added 1 million shoppers in 10 weeks to reach 5 million active shoppers—those who’ve used it in the past year—and nearly 9...

Embarking On Its First Major Digital Campaign, The Inkey List Is Out To Raise Consumers’ Skincare IQ

When it comes to skin, ignorance isn’t bliss. The Inkey List wants consumers to realize they don’t have to be in the dark about their dark spots, dry patches, wrinkles, breakouts or acne scars and the products...