Five New Black-Owned Beauty And Wellness Brands To Watch

While the Beauty Independent editorial team saw a lull in the usually steady stream of new brand announcements during the first months of the pandemic, that slowdown didn’t last. Many enterprising would-be entrepreneurs, countless numbers of Black women...

Beauty On Amazon Part 4A: Why Many Beauty Brands Avoid Amazon

In the first three parts of our Beauty on Amazon series, we covered how Amazon has been positioning itself to be a formidable player in beauty commerce, the various business models Amazon employs to work with beauty and...

After Securing Distribution At Military Retail, Grooming Brand Bravo Sierra Marches Into Target

Bravo Sierra is expanding civilian distribution. After debuting in August of 2019 at The Exchange, the retailer serving United States Army, Marine, Navy and Air Force bases, and going live on its website, the grooming brand rolled...

OB-GYN Manuela Maria Vazquez Launches LaMaria With Skincare Designed For Hormonal Changes

While gen Z may be the darling demo for many emerging beauty companies, OB-GYN Manuela Maria Vazquez is targeting the 30-and-over set with her new brand LaMaria. Launching today, the luxury...

How The Pandemic Changed Beauty Brands’ Amazon Strategies

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 brand founders and executives: Did you change your Amazon strategy during the pandemic?