How COVID-19 Has Impacted Indie Beauty Brand Sales

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 brand founders and executives: How have your businesses’ sales been impacted by the pandemic?

200 Black-Owned Indie Beauty Businesses To Buy From Right Now

After several days of nationwide protests demanding an end to police brutality, Beauty Independent didn’t want to start this week off with business as usual. A small immediate step we’re taking to support the black community...

Celebrity Makeup Artist Jamie Greenberg On Her Pandemic Pivots, Forthcoming Brand, Monthly Swag Bags And Plastic Surgery

Jamie Greenberg isn’t afraid to show herself on Instagram dancing to Missy Elliott even if it means she makes a fool of herself. In the often-rarefied world of celebrity makeup artistry, her openness about the regular stuff...

How Freck Overcame Jimmy Kimmel’s Jokes, A Kickstarter Campaign Flop And Bad Business Deal To Celebrate Quirky Beauty

On Nov. 18, 2015, Freck Yourself, a brand attempting to raise $215,000 on Kickstarter to manufacture a kit containing 72 self-adhesive stencils and an ink-filled rollerball that slid across them to create fake freckles, was mocked on “Jimmy...

Indie Beauty Brand Founders Share Some Of Their Biggest Business Challenges

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: Other than dealing with the pandemic, what’s the most challenging part of running an indie beauty business?